Roma 23 is a space created to pamper hands and feet. This nail spa offers luxurious treatments for both women and men who are looking for a unique experience in every visit. Their services range from simple manicure and pedicure, to extensive therapies that indulge clients with unique ingredients (each with their specific health benefits), such as champagne, chocolate, roses, amongst others. Visitors can relax and enjoy complimentary drinks and snacks, all while their nails are taken care of by professional cosmeticians with more than 14 years of experience.
The brand concept is inspired by the place where the business was conceived: Rome. Its founders were inspired by how the Eternal city seems to captivate all yours senses in a magical and beautiful experience. The idea came to them on the 23rd day of the month, which served to give uniqueness to the name.
It was important for the design of the brand to be suitable for both men and women, which is why careful attention was taken to keep the aesthetic balanced. The visual language of the brand is based on elements from Roman culture; such as grecques, the pureness of marble, and a use of traditional typography. These are a key element of Roma23’s essence and can be seen throughout the brand’s collateral and communications.