Río Salado is a premium cattle raising ranch that prides itself in its processes and work ethic. They raise premium breeds and sell them at county fairs. For this brand, it was important to maintain our Client's love of the 'Ranch Life' within the elements.
The brand mark was inspired by the Ranch's irrigation system that breaks down into circles and intricate patterns. The mark represents the 'R' of Río Salado but modified to double up as the mark used to brand the cattle. Other brand elements such as the pattern are also inspired by the irrigation system and used to divide information uniquely.
Overall, we created a warm and strong brand that ties up what it feels like to work in a ranch from sunrise to sunset.