Batch

Branding, Identity

Batch is a specialty desserts & coffee parlor part of the Boundary Road Food Market.

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The Brief Batch is not just a dessert parlor, it’s a statement. Located in Accra’s Boundary Road Food Market, this specialty dessert brand redefines indulgence with a bold, pop-culture-inspired identity. Every detail, from its vibrant visual language to its playful yet refined tone, is designed to create an immersive and memorable experience.

The Solution At the heart of Batch’s branding is a seamless blend of nostalgia and modernity. The visual identity is built around striking typography, a high-contrast color palette, and dynamic graphic elements that mirror the energy of pop culture references. The brand voice is confident and engaging, using witty phrasing and cultural nods to connect with a diverse audience.

Beyond aesthetics, Batch delivers a carefully curated menu of specialty desserts, each crafted to be as distinctive as the brand itself. Whether it’s a signature milkshake or a handcrafted ice cream sandwich, every offering is designed to be both visually and gastronomically impactful.

Batch stands out by turning everyday indulgence into an experience, one that is vibrant, engaging, and unmistakably its own.

Credits Credits:
Creative Director: Manuel Llaguno
Lead Designer: Catalina Hinojosa
Lead Copywriter: Andrea De La Mora
Project Manager: Paulina Robles Tags Brand Strategy, Copywriting, Brand Identity.

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