The Brief
Intra Desarrollos is a fully integrated real estate development company with more than 65 years of experience based in the city of Veracruz, México. Since its inception, they have been responsible for the design, financing, and building of major developments in the industrial, hospitality, public and residential industries. Intra Desarrollos works every day to continue innovating and adapting to new trends and technologies to continue to create developments that have positive impact in their respective communities.
The Solution
When they approached us, they wanted to reinvent their brand and have it convey a message of strength and security for its investors and homeowners. The mark was designed to resemble a shield, a timeless emblem that has come to represent integrity and dependability. When the shield is seen sideways, it displays the letters "I" and "D" of Intra Desarrollos. This came to be the perfect symbol to convey their core values of responsibility, sustainability and social responsibility.
Credits
Tags
Architecture, Firm, Web design, Brand Communication
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