Big Slice

Branding, Identity, Illustration

Big Slice is a fresh pizza restaurant part of the Boundary Road Food Market.

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The Brief Pizza isn’t just food, it’s a universal language of happiness. It’s the shared laughter over a gooey cheese pull, the unspoken bond of sharing the last slice, and the joy of coming together, no matter where you’re from. Big Slice is a celebration of that magic. This project captures the essence of pizza as a connector, bringing people closer with every bite.

The Solution To bring Big Slice to life, we created a brand that’s as inviting and joyful as pizza itself. We chose friendly, approachable typography to give the brand a younger, playful energy. Simple, lineal illustrations bring charm and versatility, making the brand instantly recognizable across every application. The bright red color palette infuses life into the design, evoking the vibrancy and excitement of a perfect pizza moment.

This visual style ensures Big Slice feels inclusive and welcoming—designed for everyone, everywhere. It’s a brand that doesn’t just serve pizza but also serves happiness, connection, and real good time.

Credits Creative Director: Manuel Llaguno
Lead Designer: Víctor Escobar
Lead Copywriter: Andrea De La Mora
Illustrator: Gerardo Alba
Project Manager: Paulina Robles Tags Brand Strategy, Illustration, Brand Identity.

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