Lucky Liquid by Tequila Avión

Branding, Copywriting, Packaging

The tequila for those who dare to defy.

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The Brief We've collaborated with Tequila Avión's attempt to defy expectations by developing branding, storytelling, and label design for their Lucky Liquid Collection. Born from boldness and innovation, Tequila Avión's "Lucky Liquid" has been aged for nine years in unique French oak barrels, previously used for wine aging, granting it an exceptionally sophisticated flavor profile.

The Solution Tequila Avión's 'Lucky Liquid True Spirit', is not just a tequila but an exclusive NFT available on Blockbar. What sets this bottle apart is not just its unique content but its design. Each bottle features a collection of staggered labels that visually represent the blockchain technology used on NFTs as well an engraving in gold on the back, a binary code that narrates the tequila's origin story, linking ancient craftsmanship with the digital era.

This tequila is for those who seek not only authenticity and exclusivity but also appreciate the fusion of tradition with cutting-edge technology. Lucky Liquid True Spirit is for the brave, for those who challenge the every day and never fear embarking on new adventures. A toast to those who, with each sip, dare to defy.

Credits Credits:
Creative Director: Manuel Llaguno
Lead Designer: Victor Escobar
Lead Copywriter: Andrea De La Mora
Project Manager: Elvy Villaescusa Tags Packaging, Copywriting, Brand Identity.

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