Origen is a specialized fertility & family center that uses science to give nature a little boost. Becoming a parent is one of the most rewarding experiences in life, but for some, it may not come that easy. This can be due to many reasons, and Origen's mission is to help all parents find out why and help them reach their dream of becoming someone's mom and dad.
When designing the brand we had to find the perfect balance between science and heart. We had to think of creating an aesthetic that would speak about the professionalism of these centers yet make it warm and assuring for the couples that would go to them. These centers are run by the most qualified fertility experts in the country, yet their purpose is not to win awards but to bring families together.
Overall, we created a brand that creates a connection between doctors and families and gives them a little hope to hold on to and keep trying.