In the crowded world of craft beer, it's easy to be confused and overwhelmed. Sometimes all you really need is a good beer. Ficha is the craft beer that delivers true goodness for everyone. Their name is inspired by old-trade practices where merchants would exchange coins with abstract value based only on their word. Ficha believes every beer is a win-win situation, and you can take their word for it. For their identity, we set out to create an impressive & timeless design that reflected the brand's simple promise, a good beer that everyone can enjoy. The intricate illustrations and colorful label make it a worldly beer that was made to stay.