Celle has been producing candles with tradition and mastery for over 100 years. When developing the brand concept, we centered on the idea of how scent is a powerful link to memory; it can capture special moments and make them last forever. We wanted Celle to be an unexpected classic and as unforgettable as the moments it creates. The iconic wordmark reflects the brand’s expertise, while adding a touch of classical elegance. The halos of color draw inspiration from light itself and represent the warmth and peace of a dream-like moment in time.