Elepago is a company that offers value-added mobile payments. They offer a
platform that makes it easy for users to pay with their mobile devices, and for
retailers to offer rewards to their customers. It is a tool for users -
offering an all-in-one transparent and simple management service; and a tool
for merchants - powered by market intelligence and data processing.
The company’s goal is to help companies make their customers happy by
providing quality services and superior customer service. It was important for
the brand to synthetize these values into a simple and recognizable icon.
An elephant was chosen as the icon because of the characteristics they
represent. Elephants are known for their incredible loyalty and memory, as well
as their ability to empathize. Careful attention was used in the construction
of the icon, using a circle centric approach. The result is a clean icon that
is instantly recognizable that represents the reliability and honesty of their
Albura is a company that deals with high quality solid wood doors. They
provide impeccable design and precise manufacturing methods than ensure long
The identity is inspired from the core material used in all their products:
wood. The monogram takes from the way rings are arranged in a cross-section of a tree trunk,
resulting in a very balanced and smart icon. A serif typeface was specifically
chosen for the logo because the serifs can be seen as roots of a tree.
It was important for the brand to be modern, yet to retain a classic sense.
This was achieved by the use of a traditional logotype and a contemporary
monogram, which balance each other perfectly. The colors were selected for the
same reason; warmer wooden colors were balanced with deeper sober tones. These
elements, coupled with a keen attention to detail, result in a clean identity
that communicates modern sophistication.
Kuona is a a tech company that is launching its first app. They offer a smarter and easier shopping experience for their users by helping them locate products in a simple, intuitive way.
The goal was to create a strong identity that would also have a playful side, so as to not intimidate potential users.
Kuona means "Find" in Swahili, an African language. Highways and streets that connect small African towns served as inspiration for this identity, including elements such as maps, signage, and street signs. The typography used for this project takes from highway letterforms, which are especially designed to be legible from far off distances. The letter "K" was modified to resemble a pointing arrow, and the result is a strong icon that represents the core business idea: finding your way.
Gabe is a gourmet pastry shop that began as a small home based bakery. Although they have grown in size, they have never lost that home-baked touch in all of their delicacies.
The desserts are decorated beautifully and are the real center of attention, and because of this it was important for the packaging to be visually light so as to not distract from the products. The result is a simple, elegant design that compliments the desserts perfectly.
The textures on the packaging are inspired by the origins of the pastry shop, which is at home in the kitchen. The light touch of Rhodamine Red on top of the boxes gives a beautiful contrast that guides the eye to the exquisite baked goods.
Carté is a social stationary boutique that offers custom-made printed material for all kinds of social events.
started as a small business that has grown larger throughout the years.
They wanted to rebrand themselves with an identity that reflects the
high quality of their work as well as their focus in excellent customer
The identity is inspired by the hand-made
production methods that Carté uses to create their printed pieces, and
their hands-on approach of fulfilling the customer's wishes. The colors
were selected because of the way they balance and compliment each other,
appealing to the large feminine market without neglecting the male
Biotermik is a manufacturer and distributor of thermal insulator
products that are both lightweight an sustainable. Their core value is
to reduce: they reduce waste, reduce energy consumption, and reduce
costs for the consumer.
The identity is inspired by their
production process and the way their insulators work. Their production
process takes a plastic product that has turned to waste and gives it a
new purpose, thus giving it an infinite life cycle in which it is never
useless. Their insulators work by having hundreds of tiny bubbles inside
that reduce heat transfer.
These two elements were used when
making the identity, and are clearly identifiable in their logotype.
Their business cards are produced using recycled paper, once again
giving material a new purpose.
La Julieta mixes traditional Mexican spicy ingredients with healthy foods to produce new and very different flavors.
the launch of their first product (a delicious mix of toasted almond
with chili powder) they needed a brand and packaging that reflected
their Mexican origins in a modern way. Mexico is known for their
colorful culture and hand painted lettering for small shops and signs,
which served as an inspiration for the packaging. The result is an
refreshing & friendly identity clearly tied to the Mexican
Imperium Capital Management is a quantitative hedge-fund that invests
in market inefficiencies and dislocations through financial derivatives
and other similar instruments.
was important for the design to be simple and sober yet unforgettable,
and to project a sense of security and expertise. The concept is
inspired from the style of natural born leaders: emperors and kings. The
refined aesthetic of royal emblems, uniforms and medals was transformed
into a modern symbol that expresses the values of the brand: expertise